MachineryTrader.com


Machinery Trader® & Machinery Trader Auction Results® Media Kit

Machinery Trader
  Ad Sizes
  Deadline Schedule

Machinery Trader
Auction Results

  Ad Sizes

Submitting Ads



Construction Equipment –  Machinery Trader
"The quality and
 effectiveness of
 distribution is best
 measured by the results
 generated for our
 advertisers.
 That is why we always
 ask to be judged by
 results."


Construction Equipment – Machinery Trader Auction Results
"We can only be
 successful by getting
 repeat business, and
 we can only get repeat
 advertisers by getting
 them results."




"Be it in print or
 on the Internet, our
 focus remains the same:
 providing results for
 our advertisers."



Machinery Trader®. Dealers who want to reach thousands of potential customers each week turn to the No. 1 resource for buying and selling heavy construction equipment—Machinery Trader. Published in three regional editions each week and distributed worldwide, each issue contains extensive product selection, including thousands of equipment, parts, and attachment for-sale listings, as well as full-color photos. From large machines to small specialty parts, Machinery Trader is the best medium for selling your inventory.



Machinery Trader Auction Results®. Machinery Trader Auction Results is a comprehensive guide to the heavy construction equipment industry. Printed twice each year, Auction Results offers the most complete source of pricing information of heavy equipment available today. Each issue contains a full year's worth of auction results, as well as heavy hauler information. Compiled in an easy-to-use format, Machinery Trader Auction Results provides both buyers and sellers an exceptional and timely resource for market pricing information.



MachineryTrader.com. Designed to complement the print editions of Machinery Trader, MachineryTrader.com brings together buyers and sellers of heavy construction equipment online. MachineryTrader.com features a continuously updated database of equipment, parts, and attachments for sale that come directly from dealers' inventories. These listings are displayed through a searchable, user-friendly interface, which lets visitors access for-sale listings from anywhere in the world 24 hours a day, seven days a week. The site also offers comprehensive auction results, heavy hauler information, and a messaging system that lets buyers contact dealers about specific parts and machines for sale.








Machinery Trader
  Ad Sizes
  Deadline Schedule

Machinery Trader
Auction Results

  Ad Sizes

Submitting Ads





Machinery Trader®
Advertising Rates

Ad Rates. Please contact your sales representative for current advertising rates. Machinery Trader is printed weekly. The Publication Manager reserves the right to reject, discontinue, or omit any advertisement or part thereof. This right shall not be deemed to have been waived by acceptance or actual use of any advertising material.


Payment. All invoices are due and payable upon receipt. U.S. funds only.



Mailing Instructions. All advertising should be sent to:


Machinery Trader
PO Box 85670
Lincoln NE 68501-5670


Drop shipments should be sent to:


Machinery Trader
120 West Harvest Drive
Lincoln NE 68521


Advertising: (800) 247-4898
Subscriptions: (800) 334-7445
Local/International: (402) 479-2144

Fax: (402) 479-2108


Machinery Trader
  Ad Sizes
  Deadline Schedule

Machinery Trader
Auction Results

  Ad Sizes

Submitting Ads





Machinery Trader®
Ad Sizes

Advertising Sizes. Minimum published photo widths are
1.667 x 1.167 inches or 10p x 7p;
2.333 x 1.667 inches or 14p x 10p; and
2.917 x 2 inches or 17p6 x 12p.

Trim on full-page advertising is 8.125 x 10.75 (48p9 x 64p6). Bleed is 8.375 x 11 (50p3 x 66p). Live area for all ad sizes is listed below.



Ad Size Size In Inches
width x height
Size In Picas
width x height
1/6 Page 3.6667 x 3.2222 22p x 19p4
1/4 Page 3.6667 x 4.9167 22p x 29p6
1/3 Page 7.5 x 3.2222 45p x 19p4
1/2 Page 7.5 x 4.9167 45p x 29p6
Full Page 7.5 x 10 45p x 60p
Front Cover 7.5 x 8.25 45p x 49p6
Inside Front 7.5 x 8.25 45p x 49p6
Inside Facing Front 7.5 x 10 45p x 60p
Inside Facing Back 7.5 x 10 45p x 60p
Inside Back 7.5 x 10 45p x 60p
Back Cover 7.5 x 10 45p x 60p



Requirements. Please furnish digital images (pixel count of 1,024 x 768 pixels is preferred) or 3.5- x 5.5-inch or 4- x 6-inch standard-sized 35mm color prints. Color prints remain the property of Sandhills Publishing.

Advertising material not meeting our requirements will be reduced or enlarged at the Publication Manager's discretion.



Machinery Trader
  Ad Sizes
  Deadline Schedule

Machinery Trader
Auction Results

  Ad Sizes

Submitting Ads





Machinery Trader®
Deadline Schedule

Deadline Schedule. Advertising deadline is every Monday at 3 p.m., Central Standard Time. Please note deadlines may vary due to holidays. Issue date is every Friday.













Machinery Trader
  Ad Sizes
  Deadline Schedule

Machinery Trader
Auction Results

  Ad Sizes

Submitting Ads





Machinery Trader Auction Results®
Advertising Rates

Ad Rates. Please contact your sales representative for current advertising rates. The Publication Manager reserves the right to reject, discontinue, or omit any advertisement or part thereof. This right shall not be deemed to have been waived by acceptance or actual use of any advertising material.


Payment. All invoices are due and payable upon receipt. U.S. funds only.



Mailing Instructions. All advertising should be sent to:


Machinery Trader Auction Results
PO Box 85670
Lincoln NE 68501-5670


Drop shipments should be sent to:


Machinery Trader Auction Results
120 West Harvest Drive
Lincoln NE 68521


Advertising: (800) 247-4898
Subscriptions: (800) 334-7438
Local/International: (402) 479-2144

Fax: (402) 479-2108


Machinery Trader
  Ad Sizes
  Deadline Schedule

Machinery Trader
Auction Results

  Ad Sizes

Submitting Ads





Machinery Trader Auction Results®
Ad Sizes

Advertising Sizes. Trim on full-page advertising is 8.125 x 10.75 (48p9 x 64p6). Bleed is 8.375 x 11 (50p3 x 66p). Live area for all ad sizes is listed below.



Ad Size Size In Inches
width x height
Size In Picas
width x height
1/4 Page 3.667 x 4.792 22p.024 x 28p9.024
1/2 Page 7.5 x 4.792 45p x 28p9.024
Full Page 7.5 x 10 45p x 60p
Inside Front Cover 7.5 x 10 45p x 60p
Inside Back Cover 7.5 x 10 45p x 60p
Back Cover 7.5 x 10 45p x 60p



Requirements. Please furnish digital images (pixel count of 1,024 x 768 pixels is preferred) or 3.5- x 5.5-inch or 4- x 6-inch standard-sized 35mm color prints. Color prints remain the property of Sandhills Publishing.

Advertising material not meeting our requirements will be reduced or enlarged at the Publication Manager’s discretion.

Machinery Trader Auction Results is printed on a web offset, heatset press. The paper is 35-pound.



Machinery Trader
  Ad Sizes
  Deadline Schedule

Machinery Trader
Auction Results

  Ad Sizes

Submitting Ads





Fonts Available:
  Aachen Std.
  Adobe Garamond Pro
  Akzidenz Grotesk BE
  Bembo Std.
  Birch Std.
  Boton
  Brush Script Std.
  Courier Std.
  Cronos Pro
  Dom Casual Std.
  Formata
  Freestyle Script Std.
  Friz Quadrata Std.
  Futura Std.
  Gill Sans Std.
  Helvetica LT Std.
  Helvetica Neue LT Std.
  Helvetica Rounded LT Std.
  Hobo Std.
  ITC Avant Garde Gothic Std.
  ITC Benguiat Std.
  ITC Bookman Std.
  ITC Century Book Std.
  ITC Fenice Std.
  ITC Machine Std.
  ITC Zapf Chancery Std.
  ITC Zapf Dingbats Std.
  Mandrone Std.
  Minion Pro
  Minion Std.
  Myriad Pro
  Myriad Std.
  New Century Schoolbook LT Std.
  OCR B Std.
  Optima LT Std.
  Palatino LT Std.
  Revue Std.
  Sans (Family)
  Stencil Std.
  Symbol Std.
  Tekton Pro
  Times LT Std.
  Times New Roman MT Std.
  University Std.
  Willow Std.
  Wood Type Ornaments






Standard Procedures For
SUBMITTING ADS ON DISC OR BY EMAIL

Sandhills Publishing follows the direct-to-plate prepress production process and does not output film. We ask that all ads submitted on disc or via email follow these standards:


Discs. Sandhills Publishing prefers to receive electronic versions of ads; if that is not possible, we are able to output files from a CD-ROM or DVD.


Programs. Ads should be created in InDesign CS5 or earlier versions on either PC or Mac operating systems. Sandhills Publishing's prepress process is PC-based, and all Macintosh-based documents are imported to Windows prior to output.


Fonts. Sandhills Publishing will not download any fonts or accept any fonts on disc. A list of fonts available through Sandhills Publishing is included in this document. When submitting ads on disc, please adhere to the following font usage standards:

1. Design the ad using our fonts.
2. Design the ad using your own fonts. Once the ad is received by Sandhills Publishing, those fonts will be substituted with the fonts listed in this document. You may specify which fonts you would prefer to have substituted, or we will make the selection for you.
3. You may use your own fonts when creating text in Corel Draw, Adobe Illustrator CS5 (or earlier versions), or Photoshop CS5 (or earlier versions), but you must convert the text to curves, outlines, or paths.The text will then be read as a graphic, not individual fonts. Doing this will also make the text uneditable. Please export Corel Draw files as Photoshop documents.
4. Minimum type size is 7 point with no less than 7 point leading. Tracking should be no less than zero, and the horizontal and vertical scale should be no less than 100%.
5. Black type is always recommended for small text.


Graphics. When submitting ads on disc or by email, be sure to include all of the graphics (TIF and EPS) used in the ad. All images should be saved in an "uncompressed" format. Include a reference sheet listing the file name of the document to be output and all of the file names of the graphics used in the ad. Graphics must be a minimum of 200dpi and use CMYK color space.


PDF Files. Once received, PDF files will be opened in Photoshop CS5 and prepared for placement in an InDesign CS5 document. Make sure all fonts are embedded.


Photos. After downloading the photos from the camera, save them in a JPG file format with high-quality compression and excellent image quality. Photos sent on disc, by email, or via the Internet should be taken and submitted at the resolution for the appropriate picture size. (See table below.) The product should fill the picture frame. Minimal cropping will occur. Save the pictures in either the JPEG, TIFF, or EPS file formats. Please note, when saving files as JPEG, use the excellent image quality setting.



Digital Camera
Resolution
Photo Size
In Print
1,024 x 768 5 x 4 inches
800 x 600 4 x 3 inches
640 x 480 3 x 2 inches


Colors. All colors used in the ad or contained in any of the graphics placed in the ad must be based on CMYK Process color. Pantone® only spot colors must be changed to CMYK. An addition of 15% cyan to all large areas of black is recommended. When black text is used, it should consist of only 100% black.


Misc. All ads submitted must include a hard-copy printed version of the final ad. Please fax a printed version of the ad when sending ads through email.

All ads submitted for the first time must be received by Sandhills Publishing prior to the ad deadline. This will allow Sandhills Publishing to run a compatibility test in order to troubleshoot and resolve any problems prior to the deadline.

Any ads submitted on disc or via email that do not comply with the above guidelines will be returned to you regardless of the print schedule. We will not be able to make any exceptions to these procedures.