"The quality and
 effectiveness of
 distribution is best
 measured by the results
 generated for our advertisers.
 That is why we always ask to be judged by results."

"We can only be
 successful by getting
 repeat business, and
 we can only get repeat
 advertisers by getting
 them results."



"Be it in print or
 on the Internet, our
 focus remains the same:
 providing results for
 our advertisers."

Machinery Trader Marketbook^®. Machinery Trader Marketbook is a comprehensive guide to the heavy construction equipment industry. Printed twice each year, Marketbook offers the most complete source of pricing information of heavy equipment available today. Each issue contains a full year's worth of auction results, as well as heavy hauler information. Compiled in an easy-to-use format, Machinery Trader Marketbook provides both buyers and sellers an exceptional and timely resource for market pricing information.

MachineryTrader.com. Designed to complement the print editions of Machinery Trader, MachineryTrader.com brings together buyers and sellers of heavy construction equipment online. MachineryTrader.com features a continuously updated database of equipment, parts, and attachments for sale that come directly from dealers' inventories. These listings are displayed through a searchable, user-friendly interface, which lets visitors access for-sale listings from anywhere in the world 24 hours a day, seven days a week. The site also offers comprehensive auction results, heavy hauler information, and a messaging system that lets buyers contact dealers about specific parts and machines for sale.

Payment. All invoices are due and payable upon receipt. U.S. funds only.

Mailing Instructions. All advertising should be sent to:

Machinery Trader
PO Box 85670
Lincoln NE 68501-5670

Drop shipments should be sent to:

Machinery Trader
120 West Harvest Drive
Lincoln NE 68521

Advertising: (800) 247-4898
Subscriptions: (800) 334-7445
Local/International: (402) 479-2144
Fax: (402) 479-2108

Advertising material not meeting our requirements will be reduced or enlarged at the Publication Manager’s discretion.

Machinery Trader is printed on a web offset, heatset press on 28-pound uncoated paper. The ink is soy-based.

Payment. All invoices are due and payable upon receipt. U.S. funds only.

Mailing Instructions. All advertising should be sent to:

Machinery Trader Marketbook
PO Box 85670
Lincoln NE 68501-5670

Drop shipments should be sent to:

Machinery Trader Marketbook
120 West Harvest Drive
Lincoln NE 68521

Advertising: (800) 247-4898
Subscriptions: (800) 334-7438
Local/International: (402) 479-2144
Fax: (402) 479-2108

Advertising material not meeting our requirements will be reduced or enlarged at the Publication Manager’s discretion.

Machinery Trader Marketbook is printed on a web offset, heatset press. The paper is 35-pound. The ink is soy-based.

Fonts Available:

  AGaramond
  Aachen
  Akzidenz Grotesk
  Avant Garde
  Benguiat
  Bookman
  Boton
  Brushscript
  Dom Casual
  Freestyle Script
  Friz Quadrata
  Futura Book
  Futura Condensed
  Futura Cond. Extra Bold
  Futura Light
  Gill Sans
  Helvetica
  Helvetica Condensed
  Helvetica Narrow
  Helvetica Cond. Black
  Helvetica Cond. Light
  Hobo
  ITC Century Book
  ITC Century Book Cond.
  ITC Century Cond.
  Machine
  New Century Schoolbook
  Optima
  Palatino
  Revue
  Stencil
  Times
  Times New Roman PS
  University Roman
  Zapf Chancery
  Zapf Dingbats

Discs. Sandhills Publishing prefers to receive electronic versions of ads; if that is not possible, we are able to output files from a CD-ROM or DVD.

Programs. Ads must be created only in QuarkXPress 6.5 or earlier versions on either PC or Macintosh operating systems. Sandhills Publishing’s prepress process is PC-based, and all Macintosh-based documents are imported to Windows prior to output.

Fonts. Sandhills Publishing will not download any fonts or accept any fonts on disc. A list of fonts available through Sandhills Publishing is included in this document. When submitting ads on disc, please adhere to the following font usage standards:

1.	Design the ad using our fonts.
2.	Design the ad using your own fonts. Once the ad is received by Sandhills Publishing, those fonts will be substituted with the fonts listed in this document. You may specify which fonts you would prefer to have substituted, or we will make the selection for you.
3.	You may use your own fonts when creating text in Corel Draw 9.0 (or earlier versions), Adobe Illustrator 9.0 (or earlier versions), or Macromedia Freehand 9.0 (or earlier versions), but you must convert the text to curves, outlines, or paths. The text will then be read as a graphic, not individual fonts. Doing this will also make the text uneditable. Therefore, any copy changes to the ad will need to be made by you and resubmitted. Please export Corel Draw files as Photoshop documents.
4.	Minimum type size is 7 point with no less than 7 point leading. Tracking should be no less than zero, and the horizontal and vertical scale should be no less than 100%.
5.	Black type is always recommended for small text.

Graphics. When submitting ads on disc or by email, be sure to include all of the graphics (TIF and EPS) used in the ad. All images should be saved in an "uncompressed" format. Include a reference sheet listing the file name of the document to be output and all of the file names of the graphics used in the ad. Graphics must be a minimum of 200dpi and use CMYK color space.

PDF Files. Once received, PDF files will be opened in Photoshop 7.0 and prepared for placement in a QuarkXPress document. Make sure all fonts are embedded.

Photos. After downloading the photos from the camera, save them in a JPG file format with high-quality compression and excellent image quality. Photos sent on disc, by email, or via the Internet should be taken and submitted at the resolution for the appropriate picture size. (See table below.) The product should fill the picture frame. Minimal cropping will occur. Save the pictures in either the JPEG, TIFF, or EPS file formats. Please note, when saving files as JPEG, use the excellent image quality setting.

Misc. All ads submitted must include a hard-copy printed version of the final ad. Please fax a printed version of the ad when sending ads through email.

All ads submitted for the first time must be received by Sandhills Publishing prior to the ad deadline. This will allow Sandhills Publishing to run a compatibility test in order to troubleshoot and resolve any problems prior to the deadline.

Any ads submitted on disc or via email that do not comply with the above guidelines will be returned to you regardless of the print schedule. We will not be able to make any exceptions to these procedures.