"The quality and
 effectiveness of
 distribution is best
 measured by the results
 generated for our
 advertisers.
 That is why we always
 ask to be judged by
 results."

"We can only be
 successful by getting
 repeat business, and
 we can only get repeat
 advertisers by getting
 them results."



"Be it in print or
 on the Internet, our
 focus remains the same:
 providing results for
 our advertisers."

Machinery Trader Auction Results^®. Machinery Trader Auction Results is a comprehensive guide to the heavy construction equipment industry. Printed twice each year, Auction Results offers the most complete source of pricing information of heavy equipment available today. Each issue contains a full year's worth of auction results, as well as heavy hauler information. Compiled in an easy-to-use format, Machinery Trader Auction Results provides both buyers and sellers an exceptional and timely resource for market pricing information.

MachineryTrader.com. Designed to complement the print editions of Machinery Trader, MachineryTrader.com brings together buyers and sellers of heavy construction equipment online. MachineryTrader.com features a continuously updated database of equipment, parts, and attachments for sale that come directly from dealers' inventories. These listings are displayed through a searchable, user-friendly interface, which lets visitors access for-sale listings from anywhere in the world 24 hours a day, seven days a week. The site also offers comprehensive auction results, heavy hauler information, and a messaging system that lets buyers contact dealers about specific parts and machines for sale.

Payment. All invoices are due and payable upon receipt. U.S. funds only.

Mailing Instructions. All advertising should be sent to:

Machinery Trader
PO Box 85670
Lincoln NE 68501-5670

Drop shipments should be sent to:

Machinery Trader
120 West Harvest Drive
Lincoln NE 68521

Advertising: (800) 247-4898
Subscriptions: (800) 334-7445
Local/International: (402) 479-2144
Fax: (402) 479-2108

Advertising material not meeting our requirements will be reduced or enlarged at the Publication Manager’s discretion.

Machinery Trader is printed on a web offset, heatset press on 28-pound uncoated paper.

Payment. All invoices are due and payable upon receipt. U.S. funds only.

Mailing Instructions. All advertising should be sent to:

Machinery Trader Auction Results
PO Box 85670
Lincoln NE 68501-5670

Drop shipments should be sent to:

Machinery Trader Auction Results
120 West Harvest Drive
Lincoln NE 68521

Advertising: (800) 247-4898
Subscriptions: (800) 334-7438
Local/International: (402) 479-2144
Fax: (402) 479-2108

Advertising material not meeting our requirements will be reduced or enlarged at the Publication Manager’s discretion.

Machinery Trader Auction Results is printed on a web offset, heatset press. The paper is 35-pound.

Fonts Available:
  Aachen Std.
  Adobe Garamond Pro
  Akzidenz Grotesk BE
  Bembo Std.
  Birch Std.
  Boton
  Brush Script Std.
  Courier Std.
  Cronos Pro
  Dom Casual Std.
  Formata
  Freestyle Script Std.
  Friz Quadrata Std.
  Futura Std.
  Gill Sans Std.
  Helvetica LT Std.
  Helvetica Neue LT Std.
  Helvetica Rounded LT Std.
  Hobo Std.
  ITC Avant Garde Gothic Std.
  ITC Benguiat Std.
  ITC Bookman Std.
  ITC Century Book Std.
  ITC Fenice Std.
  ITC Machine Std.
  ITC Zapf Chancery Std.
  ITC Zapf Dingbats Std.
  Mandrone Std.
  Minion Pro
  Minion Std.
  Myriad Pro
  Myriad Std.
  New Century Schoolbook LT Std.
  OCR B Std.
  Optima LT Std.
  Palatino LT Std.
  Revue Std.
  Sans (Family)
  Stencil Std.
  Symbol Std.
  Tekton Pro
  Times LT Std.
  Times New Roman MT Std.
  University Std.
  Willow Std.
  Wood Type Ornaments

Discs. Sandhills Publishing prefers to receive electronic versions of ads; if that is not possible, we are able to output files from a CD-ROM or DVD.

Programs. Ads should be created in InDesign CS5 or earlier versions on either PC or Mac operating systems. Any ad done in Quark Express will be converted to InDesign. Sandhills Publishing’s prepress process is PC-based, and all Macintosh-based documents are imported to Windows prior to output.

Fonts. Sandhills Publishing will not download any fonts or accept any fonts on disc. A list of fonts available through Sandhills Publishing is included in this document. When submitting ads on disc, please adhere to the following font usage standards:

1.	Design the ad using our fonts.
2.	Design the ad using your own fonts. Once the ad is received by Sandhills Publishing, those fonts will be substituted with the fonts listed in this document. You may specify which fonts you would prefer to have substituted, or we will make the selection for you.
3.	You may use your own fonts when creating text in Corel Draw, Adobe Illustrator CS5 (or earlier versions), or Photoshop CS5 (or earlier versions), but you must convert the text to curves, outlines, or paths.The text will then be read as a graphic, not individual fonts. Doing this will also make the text uneditable. Please export Corel Draw files as Photoshop documents.
4.	Minimum type size is 7 point with no less than 7 point leading. Tracking should be no less than zero, and the horizontal and vertical scale should be no less than 100%.
5.	Black type is always recommended for small text.

Graphics. When submitting ads on disc or by email, be sure to include all of the graphics (TIF and EPS) used in the ad. All images should be saved in an "uncompressed" format. Include a reference sheet listing the file name of the document to be output and all of the file names of the graphics used in the ad. Graphics must be a minimum of 200dpi and use CMYK color space.

PDF Files. Once received, PDF files will be opened in Photoshop CS5 and prepared for placement in an InDesign CS5 document. Make sure all fonts are embedded.

Photos. After downloading the photos from the camera, save them in a JPG file format with high-quality compression and excellent image quality. Photos sent on disc, by email, or via the Internet should be taken and submitted at the resolution for the appropriate picture size. (See table below.) The product should fill the picture frame. Minimal cropping will occur. Save the pictures in either the JPEG, TIFF, or EPS file formats. Please note, when saving files as JPEG, use the excellent image quality setting.

Misc. All ads submitted must include a hard-copy printed version of the final ad. Please fax a printed version of the ad when sending ads through email.

All ads submitted for the first time must be received by Sandhills Publishing prior to the ad deadline. This will allow Sandhills Publishing to run a compatibility test in order to troubleshoot and resolve any problems prior to the deadline.

Any ads submitted on disc or via email that do not comply with the above guidelines will be returned to you regardless of the print schedule. We will not be able to make any exceptions to these procedures.